About us

Bloomers and Carolines is a family-run wholesale bakery business based in Wem, Shropshire.

We supply more than 150 independent retailers in Shropshire, Mid and North Wales and Cheshire with bread, savouries and cakes six days a week, all year round.

Everything is made to order and kept as fresh as possible.

We’ve been in business for over 40 years and we put all that experience and expertise into every single thing we bake.

High standards

Our ethos towards our product is simple. We believe in:

  • The highest standards of hygiene
  • Using the best quality ingredients
  • Employing staff who are knowledgeable, experienced and have a huge pride in what they do
  • Getting the product to your door at the right time, the right price and in perfect condition.

When we put our name on something we make, it is our stamp of approval and your guarantee that it’s the best possible product at the right price.

We also have our own high standards towards working practice and the environment.

We make sure wastage is kept to an absolute minimum and we have efficiency systems in every facet of the business to keep costs down.

Wherever possible we recycle and re-invest into the future, we evolve and adapt with an ever changing environment and economy. Even our delivery vans are optimised for efficiency.

We help our customers

We have a close working relationship with all our customers because your success is our success.

We can advise and help you from selections and planning through to stock management and display. We are only a phone call away and there is no such thing as a silly question.

We have a sales team available 7 days a week offering help and advice. Give us a call to see what we can do for you.

Our history

Carolines was founded in 1971 by Elsie Hughes, and her family still run the business today.

She started with a single shop in Wrexham’s Central Arcade and quickly grew to a second shop in Wrexham and a third in Oswestry, which is still open today.

In 1999 we took over a wholesale bakery in Shropshire and now we have six delivery vehicles.

Today the business is run by Elsie’s grandson, Mark, while Mark’s parents Peter and Mary, brother Paul and uncle Philip Lynch are all directors.